Marketing Technology Landscape 2024
An initiative by
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. PDF generated at MartechMap.com
Advertising and Promotion
Display & Programmatic Advertising
Mobile Marketing
Native/Content Advertising
PR
Search & Social Advertising
Video Advertising
Content and Experience
Content Marketing
CMS & Web Experience Management
DAM & MRM & PIM
Email Marketing
Interactive Content
Marketing Automation & Campaign/Lead Management
Mobile Apps
Optimization Personalization & Testing
SEO
Video Marketing
Social and Relationships
ABM
Call Analytics & Management
Customer Experience Service & Success
Influencers
CRM
Advocacy Loyalty & Referrals
Community & Reviews
Events, Meetings & Webinars
Social Media Marketing & Monitoring
Live Chat & Chatbots
Commerce and Sales
Retail, Proximity & IOT
Affiliate Marketing & Management
Sales Automation Enablement & Intelligence
eCommerce Platforms & Carts
eCommerce Marketing
Channel Partner & Local Marketing
Data
Marketing Analytics Performance & Attribution
Audience/Marketing Data & Data Enhancement
Ipaas Cloud/Data Integration & Tag Management
Business/Customer Intelligence & Data Science
DMP
Dashboards & Data Visualization
Governance Compliance And Privacy
Mobile & Web Analytics
Customer Data Platform
Management
Agile & Lean Management
Collaboration
Talent Management
Budgeting & Finance
Projects & Workflow
Product Management
Vendor Analysis & Management